At the Abuti Rams Foundation, we are driven by a singular mission: to create safer roads and empowered communities across South Africa. Founded on the values of safety, innovation, and collaboration, we are dedicated to addressing the critical challenges of road safety and empowering individuals, especially the youth, to be champions of change.
What we do
Through initiatives like our flagship Tsogo Road Safety Programme, we’ve inspired thousands, fostered innovation, and cultivated a culture of responsibility on our roads. Whether you’re here to learn, collaborate, or support our mission, you’ve taken the first step toward building a safer and brighter future for all road users.
Youth Empowerment Programmes
Through mentorship, competitions, and innovation challenges, we inspire and equip young people to become road safety ambassadors, driving meaningful change in their communities.
Innovation in Road Safety
Our initiatives, such as the Tsogo Road Safety Innovation Challenge, foster creative solutions to road safety issues, leveraging technology and community-driven ideas to create impactful change.
Community-Based Road Safety Support
We collaborate with community-based organizations (CBOs) to develop, implement, and sustain road safety programs tailored to local challenges, ensuring long-term impact.
Business and SMME Support
Our specialized training for Small, Medium, and Micro Enterprises (SMMEs) in the transport sector helps them navigate regulatory compliance, grow sustainably, and implement best practices in road safety.
Campaigns and Awareness Drives
We design and execute targeted road safety campaigns that raise awareness, promote responsible road use, and educate the public on the importance of adhering to road safety standards.
