Key Focus Areas – Abuti Rams Foundation

Research and Development

Conducting studies on road safety trends and challenges, with a focus on youth and vulnerable road users.
Collaborating with academic institutions and industry experts to develop evidence-based interventions.
Publishing annual road safety reports to inform policies and practices.

Education and Training

Offering workshops and training for schools, universities, and communities on road safety awareness.
Developing accredited courses for small, medium, and micro enterprises (SMMEs) in the transport sector, such as the New Venture Creation Course.
Creating multilingual road safety toolkits tailored to urban, rural, and township communities.

Youth Empowerment

Providing mentorship and capacity-building programs for young people to become road safety ambassadors.
Organizing school competitions, hackathons, and bootcamps to foster innovation in road safety.
Highlighting career opportunities in the transport and logistics sector.

Community and Stakeholder Engagement

Building partnerships with local municipalities, businesses, and community-based organizations (CBOs) to amplify road safety campaigns.
Empowering CBOs to create and sustain impactful road safety initiatives.
Facilitating dialogues with government agencies to enhance regulatory compliance and enforcement.

Innovation in Road Safety

Launching initiatives like the Tsogo Road Safety Innovation Challenge to encourage technological and community-driven solutions.
Promoting the adoption of advanced technologies, such as mobile apps for real-time road safety updates and hazard reporting.
Supporting green transportation and pedestrian-friendly infrastructure development.

Advocacy and Policy Influence

Advocating for stricter road safety regulations and their enforcement.
Influencing policy through data-driven recommendations and public awareness campaigns.
Aligning efforts with national and international road safety goals.

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